When internet marketing research company comScore released its November US Online Video Rankings last week, the organization issued a set of global statistics in addition to its regularly scheduled national Top Ten Lists of Online Video Content Properties Ranked by Unique Video Viewers, Online Video Ad Properties Ranked by Video Ads Viewed, and YouTube Partner Channels Ranked by Unique Video Viewers.
And if you thought the numbers of Unique Viewers and Online Videos Viewed in the US were large, the global numbers are staggering.
ComScore’s report indicates almost 1.2 billion (with a “b”) people aged 15 and older watched over 201.4 billion (again with a “b”) online videos around the world during the month of October 2011. The biggest share of those views came from YouTube. Google Sites accounted for 88.2 billion video views during the 31-day period or a 43.8% share of the total. Vevo garnered 3.6 billion video views during the same time frame, further proving the perennial and ubiquitous appeal of music videos. And Facebook also made it into the top five, attracting 2.5 billion pairs of eyeballs worldwide.
In addition to showcasing unbelievably big numbers, the report also demonstrates America’s above average appetite for online videos as compared to the rest of the world. During the month of October, 184 million US internet users watched 42.6 billion online videos. So, while the US online video viewing audience makes up roughly 15% of the global online video viewing audience, the country consumed over 21% all global videos viewed.
View more fun facts and figures from comScore here.