Coke Zero and The LXD Want to Dance Like You

Jon M. Chu and his Legion of Extraordinary Dancers want to get jiggy with a choreographed dance of your design. The troupe of lithe modern music interpreters have teamed up with Coke Zero to find a crowd-sourced routine to which they can manipulate and contort their bodies into unbelievable positions in sync with hip hop-driven beats.

The Create a Dance from Zero campaign features prominent players of The LXD asking viewers from around the world to choreograph and videotape their own dance moves, one or some of which will be performed by The LXD as the center of a global marketing effort for Coke Zero. Chu and company want interested individuals to hit up the contest’s participation page to download a song to groove to and then upload the finished product to YouTube.

Subscribe for daily Tubefilter Top Stories

Subscribe

If you want to learn how to do The TOE Tappy, Shake Arm and Piz, or Hit That P Diddy! you should give the submissions a watch. The best part? The LXD principals make video comment on the uploads.

And if you want your jig to be part of a global advertising initiative for a zero-calorie soft drink or are just interested in Jon M. Chu checkin’ out your swagger, cut a rug for Coke Zero and The LXD today.

Share
Published by
Joshua Cohen

Recent Posts

Top 5 Branded Videos of the Week: YouTube uses sponsorship to show off Shopping features

MrBeast continues to show us that he's in a league of his own as far as…

7 hours ago

Issa Rae’s new management company wants to teach creators how to get better brand deals

Issa Rae's new company wants to hook up creators and brands for "deeper relationships" beyond…

11 hours ago

MrBeast is ending his exclusive relationship with Night (Report)

MrBeast is reportedly ending his exclusive relationship with management company Night. Two people familiar with…

11 hours ago

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

3 days ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

3 days ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

3 days ago