Rowling is promising her fans the Harry Potter canon will not be closed after the July premiere of Deathly Hallows Part 2. Instead, the story will be told again and again via a unique reading experience on Pottermore, which will contain secrets JK has been “hoarding for years about the world of Harry Potter
” and in some way, shape, or form be influenced by the readers themselves. Everyone with butterbeer mustaches is very excited about this news!The unlisted video of JK’s announcement is still stuck at the ~300 views range, but will undoubtedly be in the hundreds of thousands, if not millions by the end of the day. Her owl takeover of the YouTube page was the latest in a long line of similar marketing tactics from such brands as Desperados, Tipp-Ex, and (my fave) Skittles.
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