Late last month, the US Social Security Administration released a series of eight promo spots. Those spots feature George Takei and Patty Duke dressed in faux Star Trek garb expounding the benefits and ease of boldly going to SocialSecurity.gov for all your Social Security-related questions and needs.
The videos are out of this world (sorry!) because:
SocialSeucirty.gov’s Boldly Go videos have so far accumulated some 33,000 views. My assessment is that relatively low number speaks more to the social media marketing capabilities of the organization than the content of the videos. These are good! And if George Takei as Spiderman can rack up 150,000 views, there’s no reason Takei and Duke making fun of Captain Kirk shouldn’t break at least a million.
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