In a shift from its usual hyper-exclusivity, this year’s Oscars are focusing on accessibility. For the 83rd Academy Awards on February 27, the Academy of Motion Picture Arts and Sciences has unveiled its latest marketing campaign, You’re Invited, which for the first time welcomes the public to get behind the scenes with an all-access coverage live streaming event.
The goal is to make the
Academy Awards more inviting for younger audiences. For the first time, Oscar.com will offer a peek behind the scenes with an ambitious live streaming show spanning the red carpet to the control room to the press room where Oscar winners get 45 seconds for additional thank-yous, Mediaworks reports.Pixar’s Chief Creative Officer John Lasseter, who is also on the Academy’s board, met with Albert Cheng, ABC’s Chief of Digital, and Disney-ABC Television President Anne Sweeney to put together what Cheng describes as “the biggest live-streaming event ever.” The live stream will feature 20 to 30 cameras—red-carpet footage will be available for free ad-supported streaming, while the other more behind-the-scenes cameras will be protected by a $4.99 pay-wall.
Footballco is betting on the growth of soccer in the United States. Over the past few…
As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…
Snap has had a rocky couple of years: several quarters of flat growth or declines,…
Welcome to On the Rise, where we find and profile breakout creators who are in…