Crackle’s first brand-driven web series features “unprecedented levels of social media and audience interactivity” according to a recent press release. Local tour guides were selected by the Clean Break social media community after fans uploaded audition videos. The winners will travel the country seeking out the most exciting action water sports (and corresponding social life) in what’s pitched as a reality version of The Endless Summer.
Clean Break is produced by Los Angeles-based brand studio Content & Company, a new venture led by branded entertainment veteran Stuart McLean. As for how seamlessly the razor will be integrated into the series, I think Schick’s group marketing director sums it up: “Clean Break was designed to epitomize the Hydro experience and the unexpected blast of hydration Schick Hydro delivers during shaves.”
Yup. You read that right. To be fair, the brand takes a back seat and just lets the story unfold. It’s a well produced series and the first episode moves along with some exciting activities, like a surf machine in San Diego, which actually looks pretty freakin’ rad.
The first episode is already up and subsequent episodes of Clean Break will air through Monday, September 13.
MrBeast continues to show us that he's in a league of his own as far as…
Jellysmack and StyleHaul alum Chas Stahl has joined GEM Studios, the digital content production wing…
John Oliver appreciates that his fans can watch his late-night show on YouTube, and Last Week Tonight fans are…
Footballco is betting on the growth of soccer in the United States. Over the past few…
As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…