Did you know that Dailymotion actively pitches advertisers to co-finance or fully finance original Web series? Ideas come from both independent content creators (who pitch them A LOT) and the Dailymotion team. Though their audience enjoys “edgy” content, Marcus encouraged content creators to keep in mind that their ideas should also be brand-friendly to successfully pitch advertisers. This is what’s known in the industry as the “branded entertainment” model and holds true for all content creators looking for financing from advertisers.
A standout theme at CES for Internet TV/video sites this year was getting their shows viewable across multiple platforms so audiences can watch them anywhere – online, via over-the-top boxes, streamed through Internet Connected TVs and on mobile devices. Some of the places you can find Dailymotion programming now—aside from their site of course—include Roku, select Sony Bravia Internet Connected TVs , a Dailymotion Yahoo! TV widget, and on DivX, which is being integrated into LG TVs , as announced at CES. And if that’s not enough for you, then check out their new iPhone apps (free with ads and $5.99 with no ads) that are being ‘downloaded like crazy’, according to Dailymotion.
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