Though independent of InShot, which is known for integrating brands into film, TV and web shows, it’s likely the two companies will be working together. “This is a logical step for ourselves and that of our advertising clients, who increasingly have come to expect custom-based branded entertainment solutions from our agency,” said Pixel8’s Grant Hay.
Despite its Australian backing, the setup for the series is incidentally an American story:
BobbyDrexler is a 12-part online interactive web series thriller told through the eyes of Bobby Drexler, a 35 year-old male clerical worker from Upstate New York who skilfully preys upon the super rich in order to advantage his own lifestyle and those less fortunate through the misappropriation of private information gained through his departmental position. It is a sardonic look at the role of social justice, in an age of big government and corporate collapse in modern America.
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