There’s also a mobile phone angle with an IVR system that lets viewers call the fictional prison and tale to the warden and even have him call you back. To cap off the series and the game, they will be airing a 4-part faux-documentary created with footage from surveillance cameras inside the prison block on Brazilian TV channel OI TV in late November.
beActive, the Portuguese outfit behind the series, might be the most successful non-US based web creators going right now. Last summer they successfully spun off their Portugal-based Flatmates into an English-speaking UK version. Their last series, Sophia’s Diary was an international licensing gold mine, spinning off British, Irish and Brazilian versions before penetrating China with its first major web series. The Chinese version, dubbed Sufei’s Diary, took the model of young college age girls finding their way in the world with a local Mandarin-speaking cast and some westernized product integration from Estée Lauder’s Clinique brand along for the ride. As of a March feature in the Wall Street Journal, the series had notched over 20 million views on Chinese web sites Sina, Youku and Cernet.com.
Fittingly, Nuno Bernardo, beActive’s CEO, presented the series at MIPCOM in Cannes during the MICPOM Screenings, “The Best Multiplatform Entertainment.”
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