In a first time move by a Hollywood studio director, the project will be developed under a Creative Commons License (SA-3), openly allowing fans to re-purpose the content and possibly directly participate in the project.
The series, currently dubbed Purefold will focus on a world two years into Los Angeles’ future (before the original time line of Blade Runner, which was set in 2019). According to the announcement, the series explores the subject of empathy, pulling the central theme of ‘What does it mean to be human?’, Scott’s Blade Runner movie.
“We don’t take any of the canon or copyrighted assets from the movie,” said Ag8’s David Bausola to the New York Times. “It’s actually based on the same themes as Blade Runner. It’s the search for what it means to be human and understanding the notion of empathy. We are inspired by Blade Runner.”
Nonetheless, those who like participatory web television examining the future, get out your web cams and editing equipment. (Just remember to give credit and share alike.)
The partnership extends to powerhouse agencies WPP, Publicis, Aegis Media and Naked Communications, who will be bringing brand clients into the project. There’s also direct involvement from social media aggregator FriendFeed, which will serve as a hub for the “real-time online conversations from the audience.”
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