You Suck at Photoshop creators Matt Bledsoe and Troy Hitch have struck gold a second time with the launch of their newest series, Agency of Record, released on My Damn Channel and sponsored by Adobe. The series, which launched November 21st, stars Bledsoe and
While the show pays homage to industry luminary David Olgivy through the guise of WTF Worldwide‘s Bernie Olglethorpe, a ridiculously out-of-touch boss who holds meetings in Second Life and enforces impossible deadlines (twenty concepts for a creative campaign by tomorrow morning!), it also pays him the ultimate compliment by heeding his best advice word-for-word: “A good advertisement is one which sells the product without drawing attention to itself.” And that is precisely what Bledsoe and Hitch have done.
Either way, the particular style of contextual advertising employed in Agency of Record, which pairs content directly with brands, is not only unintrusive (if done well), but in this case has the double effect of reinforcing Adobe’s dominant position in the creative software market by showcasing its products at use in their native environment.
The integration goes a step further by engaging the show’s audience to interact directly with the
The show, produced by Amy Austin, is slated to run for 5 episodes, but as Hitch let on, will also include additional video content released on DaveandRick.com as well as parody videos mirroring content from Adobe.tv’s Agency Profiles channel. I have a haunch that if David Ogilvy were still with us, he’d be impressed with what Bledsoe and Hitch have created. But the question remains: will the show be able to maintain the delicate balance of advertising while entertaining?
Footballco is betting on the growth of soccer in the United States. Over the past few…
As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…
Snap has had a rocky couple of years: several quarters of flat growth or declines,…
Welcome to On the Rise, where we find and profile breakout creators who are in…