New this year will be a move towards content verticals for its web series slate, much like what fellow NY-based web studio NextNewNetworks has been building out. With comedy, green and parenting verticals already in place, FYI is rolling out two new ones — GEQ, a personal finance network, and Glampede, for style and fashion content.
Tubefilter: Are you actively looking for new series? Where do you look for them?
Paul Kontonis: We are always looking for new series for our verticals – comedy, parenting, green, personal finance and fashion – and that are advertiser friendly. We find our shows by working with various production companies and from hosting the Big Screen Little Screen meet up in NYC.
Tubefilter: What’s your take on the online video ad market for the short term?
Kontonis: From now until the end of this year, there is a general indecisiveness and insecurity in the ad marketplace. I think next year will be a great time for content providers that can show a brand how to reach their consumers through their online video. If you have content that is mass entertainment, expect a rough ride in 2009.
Some of the new web series coming in 2009: Lurker (from Break A Leg creators Yuri and Vlad Baronovsky), A Day With the Hiltons, rightpedal and Spanish por la Mañana.
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