'Republicrats' Gets Buttered Up By Unilever

Republicrats, the political satire web series from web studio Generate has landed Unilever as its first sponsor. I Can’t Believe It’s Not Butter will not only get featured ad placement across the show’s MSN site, but also in the form of a new animated character Spraychel who makes her debut in this week’s episode (above).

Sean Masterson created and stars in the series as a struggling third-party candidate taking on his far better funded rivals John McCain and Barack Obama in the race for the White House. With recent polls showing his Republicrat ticket dismally behind heading in to the home stretch of the race,

Masterson falls asleep after a junk food binge and awakes inside his animated dream world of “The Fridge.” That’s where he runs in to Spraychel, the golden blond beauty who just won her tough Vote for Spraychel campaign for fridge president. The two hit it off, and Masterson finds a renewed enthusiasm for his fledgling campaign.

Jordan Levin, CEO of Generate, says that the fit made sense for the series with the animated Vote for Spraychel series. “The thematic similarities between Republicrats and the Vote for Spraychel series (below) presented an ideal opportunity to seamlessly pair an innovative brand with Generate’s own brand of digital storytelling and MSN’s reach.” Better late than never, as the series has just a few more weeks before its ship has sailed.

Since its launch on August 19th, the series is holding its own throughout the election season, with episodes averaging over 400,000 views a piece. New episodes of Republicrats come out twice weekly through November 10th. (See the Web TV Schedule for more.)