Television is no longer a passive, appointment experience. Television shows are multidimensional brands of which the actual 30-minute or hour-long show is only one component. Brands engage consumers in different ways at different times of day and under different circumstances.
Homestar Runner made merhcandizing entertainment, ZeFrank created a community of devout sportsracers, iChannel and It’s All in Your Hands brought the audience in on the creative process. Even HBO’s characters picked up video blogging.
But it can be much simpler. This (extra) segment from a recent episode of The Office says a lot, I think. A few simple clippings from the cutting room floor become a snack, a preview, a lure…
Footballco is betting on the growth of soccer in the United States. Over the past few…
As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…
Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…
Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…
Snap has had a rocky couple of years: several quarters of flat growth or declines,…
Welcome to On the Rise, where we find and profile breakout creators who are in…