Television is no longer a passive, appointment experience. Television shows are multidimensional brands of which the actual 30-minute or hour-long show is only one component. Brands engage consumers in different ways at different times of day and under different circumstances.
Homestar Runner made merhcandizing entertainment, ZeFrank created a community of devout sportsracers, iChannel and It’s All in Your Hands brought the audience in on the creative process. Even HBO’s characters picked up video blogging.
But it can be much simpler. This (extra) segment from a recent episode of The Office says a lot, I think. A few simple clippings from the cutting room floor become a snack, a preview, a lure…
It is indeed a beautiful day on YouTube, because Mister Rogers has taken up residence…
Accenture is making a big move in the creator economy. The global consulting firm, which…
Since the conclusion of Kai Cenat's month-long Mafiathon 3 event last October, his Twitch account…
Spotify isn't stopping with The Breakfast Club. The platform's recent deal to air Charlamagne tha…
Later this month, thousands of people from across the advertising industry will pour into Cannes,…
Search traffic, restaurant discovery, travel booking, fintech . . . What isn't TikTok into? Add…