YouTube

• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 03/01/2026
• YouTube partners with Rakuten to bring more shoppable videos to Japan

  Google and Rakuten Ichiba are using the YouTube Shopping affiliate program to bring more ecommerce to Japanese consumers.

  
• YouTube increases the value of its Premium Lite tier through Background Play and Downloads

  YouTube Premium Lite is already a better deal than the platform's primary paid tier. Now it's getting two hotly-requested features.

  
• Top 5 Branded Videos of the Week: Super Bowlympics + 5-hour Energy

  With the Super Bowl just wrapped and the Winter Olympics in full swing, it's a season of sports--and if there's anything YouTube likes, it's sports. Don't worry, there's also something for the non-sports lovers. This week brings Salish Matter for the lifestylers and HAUS PLANS for people who want to live vicariously through others' jobs.

  
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 02/22/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/22/2026
• YouTube brings awareness to important issues, but can it compel viewers to take action?
• YouTube’s first video belongs in a museum. Now it’s in one.
• Top 50 Most Subscribed YouTube Channels Worldwide • Week Of 02/15/2026
• Top 50 Most Viewed YouTube Channels Worldwide • Week Of 02/15/2026
• Top 5 Branded Videos of the Week: Blueberries, superjets, and Polymarket
• Cowabunga! In YouTube’s ‘kidslop’ era, ‘Teenage Mutant Ninja Turtles’ could be a perfect fit.