youtube shorts

• If you want to “create for YouTube Shorts,” fire up the Adobe Premiere mobile app
• Stuck in a Shorts rabbit hole? YouTube’s new timer puts a limit on your browsing session.

  YouTube is looking to address concerns related to youth mental health by letting users put timers on their Shorts activity.

  
• For teenage viewers, YouTube Shorts ads drive more purchases than TikTok ads

  The latest PARTY report from Precise TV shows how YouTube Shorts and TikTok ads lead to varying levels of purchase intent.

  
• YouTube gets caught using “machine learning” to tweak creators’ Shorts after they go live

  YouTube has been criticized by creators over unapproved changes to Shorts that appear to involve machine learning (and potentially AI).

  
• YouTube’s new Effect Maker puts it in competition with TikTok and Snapchat
• Research shows that YouTube Shorts steers from viewers away from political content
• YouTube doesn’t want to monetize “mass-produced or repetitive” content
• YouTube Shorts averages 200 billion daily views. Can Google’s Veo 3 AI add to that number?
• YouTube wants to make Shorts the new CapCut
• YouTube is making Shorts views go up
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year
• With 54 million thumbs up, MrBeast’s YouTube Shorts hit becomes YouTube’s most-liked video