youtube shorts

• YouTube’s new Effect Maker puts it in competition with TikTok and Snapchat
• Research shows that YouTube Shorts steers from viewers away from political content

  A group of researchers found that the YouTube Shorts algorithm leads viewers away from news and political content.

  
• YouTube doesn’t want to monetize “mass-produced or repetitive” content

  YouTube is tightening its enforcement of its monetization guidelines to cull repetitive and unoriginal videos.

  
• YouTube Shorts averages 200 billion daily views. Can Google’s Veo 3 AI add to that number?

  Google is bringing Veo 3 AI to YouTube Shorts, according to an announcement made by Neal Mohan at Cannes Lions.

  
• YouTube wants to make Shorts the new CapCut
• YouTube is making Shorts views go up
• YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year
• With 54 million thumbs up, MrBeast’s YouTube Shorts hit becomes YouTube’s most-liked video
• Will YouTube be the new TikTok? It’s pushing longer Shorts and more creation tools
• YouTube is testing another tool that helps creators turn long-form content into Shorts
• YouTube wants creators to send their videos to brands
• YouTube is gamifying the creator-viewer connection