youtube shorts

• Will YouTube be the new TikTok? It’s pushing longer Shorts and more creation tools
• YouTube is testing another tool that helps creators turn long-form content into Shorts

  YouTube's new tool for cutting long-form clips into Shorts is currently available as an experimental feature for some creators.

  
• YouTube wants creators to send their videos to brands

  Creators don't make money off these video linking requests, but this could be another way for them--especially newer creators who might not know how to reach out to brands themselves, or are having trouble getting emailed-swamped brands to respond to them--to make connections with companies that could sponsor them for future content.

  
• YouTube is gamifying the creator-viewer connection

  There are a couple consistent themes to YouTube's new features this year: fandom-building, and gamification. It's talked up the importance of strong creator-viewer relationships with tools like Hype, which spotlights smaller creators with dedicated communities, and has added things like platform-wide badges that level up with user actions like getting in early when a creator opens up Channel Memberships.

  
• YouTube is letting Shorts be longer
• YouTube wants creators to share the Hype
• Want to comment on a trending YouTube Shorts clip? Now you can ‘Add Yours’ in response.
• “What’s the secret to pleasing the algorithm?” YouTube’s Creator Liaison answers this and more in new Shorts series
• Indian creators are dominating YouTube Shorts to the tune of 1 trillion views
• YouTube encourages collaboration among Shorts creators with experimental “Add Yours” sticker
• There are new test features for YouTube Premium subscribers (including a “jump ahead” button)
• Justin Flom’s dress trick gets 1.5 billion views to become most-watched YouTube Shorts video