youtube shorts

• Want to comment on a trending YouTube Shorts clip? Now you can ‘Add Yours’ in response.
• “What’s the secret to pleasing the algorithm?” YouTube’s Creator Liaison answers this and more in new Shorts series

  Since Aug. 19, Ritchie has posted six Shorts, each featuring a different question, with answers from both himself and YouTube's Senior Director of Growth and Discovery, Todd Beaupré.

  
• Indian creators are dominating YouTube Shorts to the tune of 1 trillion views

  Led by channels like Anaya Kandhal and KL BRO Biju Rithvik, YouTube Shorts content has reached one trillion views in India.

  
• YouTube encourages collaboration among Shorts creators with experimental “Add Yours” sticker

  YouTube is testing an "Add Yours" stickers that allows Shorts creators to prompt other community members to participate in trends.

  
• There are new test features for YouTube Premium subscribers (including a “jump ahead” button)
• Justin Flom’s dress trick gets 1.5 billion views to become most-watched YouTube Shorts video
• Ahead of Brandcast, YouTube brings more targeting to Shorts ads
• YouTube adds a “Members Only” option to put Shorts behind paywalls
• More than 25% of channels in the YouTube Partner Program have monetized their Shorts
• Can you make “The Turn” without crashing? Car enthusiasts are watching the results on YouTube Shorts.
• Artists are already flourishing on Shorts. Now YouTube is dropping the Remix.
• Shorts are on the rise. Is YouTube’s long-form content “dying out” as a result?