youtube shorts

• Ahead of Brandcast, YouTube brings more targeting to Shorts ads
• YouTube adds a “Members Only” option to put Shorts behind paywalls

  YouTube is looking to bring more monetization to Shorts by creating a "Members Only" option for paywalled Shorts.

  
• More than 25% of channels in the YouTube Partner Program have monetized their Shorts

  One year after YouTube started running ads on Shorts, 25% of the creators in the YouTube Partner Program have monetized that revenue stream.

  
• Can you make “The Turn” without crashing? Car enthusiasts are watching the results on YouTube Shorts.

  YouTube Shorts viewers are obsessed with a channel that shows cars crashing as they try to navigate a sharp turn.

  
• Artists are already flourishing on Shorts. Now YouTube is dropping the Remix.
• Shorts are on the rise. Is YouTube’s long-form content “dying out” as a result?
• YouTube’s “related links” connect Shorts, long-form videos, and live streams
• YouTube is bringing a “mobile-first vertical live experience” to its two billion Shorts users
• YouTube is giving more users the ability to turn comments into Shorts
• YouTube announces new ad products to help brands reach Gen Z through music
• A new AI-driven tool helps creators turn their long-form videos into Shorts
• A new analytics tool helps musical artists harness YouTube Shorts and its 50 billion daily views