MrBeast already has the most-subscribed channel on YouTube, and he regularly finishes first in our weekly Top 50 rankings. Now, he’s adding another record to his list of accomplishments: An unassuming YouTube Shorts clip he uploaded more than two years ago has become the most-liked video on the platform.
For all of MrBeast’s social media star power, he isn’t even the primary star in his record-setting Short. Instead, the video depicts an American student’s trip to Paris, where he fulfills MrBeast’s desire to purchase a French baguette. Spoiler alert: The kid ends up earning much more than the $300 he was initially offered.
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On a channel noted for its blockbuster long-form videos, the baguette Short has become the most-watched and most-liked upload. Its 1.4 billion views don’t amount to a record-setting sum for the entire platform, but its 54 million likes are enough to surpass the music video for “Despacito,” the previous title holder in that category.
MrBeast officially eclipsed “Despacito” in January 2025. Amazingly, his two-year-old Short is still doing big numbers now. According to ViewStats, the video’s traffic averages out to 75,000 views per hour.
MrBeast’s unprecedented success is part of a wider trend that has brought many notable creators — such as Justin Flom — to the top rung of the YouTube Shorts ladder. The baguette video ups the ante by cutting across multiple categories that perform well on Shorts, including food, travel, and challenges.
Ultimately, MrBeast’s strongest asset is larger-than-life persona. He’s not just a Shorts creator, but also one of the format’s most popular memes. That duality allows him to generate viewership at a rate few (if any) channels can match.
His world-beating exploits aren’t limited to YouTube, either. The first season of his Prime Video original series Beast Games set new high marks across 44 categories tracked by Guinness World Record. He offered the largest physical cash prize for a reality competition series ($5 million) and the used the largest number of cardboard cutouts of a single character (50,000), among many other achievements.
At this point, it feels as if it’s only a matter of time before MrBeast covers all the digital media record books. He even has another Short among the top ten most-liked YouTube videos, and the numbers just keep going up as we speak.
