World Cup

• Breaking down the billions of fans who took in the World Cup on YouTube and TikTok
• Can creators like iShowSpeed help YouTube win World Cup broadcast rights?

  As iShowSpeed headlines the YouTube FIFA Creator Cup, the U.S. broadcast rights for the 2030 and 2034 tournaments are up for grabs.

  
• Creators love collectibles, so TikTok is launching World Cup trading cards

  In partnership with Panini, TikTok is launching digital trading cards that feature players who are part of the 2026 FIFA World Cup.

  
• YouTube has revealed its lineup for soccer’s biggest stage. Who will take home the Creator Cup?

  YouTube revealed its creator roster for the 2026 FIFA World Cup and announced a competitive event it will run during the tournament.

  
• TikTok assembles global roster of Creator Correspondents for 2026 FIFA World Cup
• YouTube is officially a “Preferred Platform” for the 2026 FIFA World Cup. Here’s what that entails.
• FIFA is putting Roblox at the center of the 2026 soccer boom
• Brazil’s favorite soccer YouTuber will broadcast every match of the 2026 FIFA World Cup
• TikTok kicks off FIFA partnership ahead of 2023 Women’s World Cup
• Here are some things to check out during Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday
• Creators like Deestroying and Jesser are part of YouTube’s starting eleven for the 2022 World Cup
• Stream team: For the World Cup, Spain’s coach heads to Twitch