walmart

• Justin Flom conquered YouTube Shorts. Now he’s bringing “Flo-Magic” to Walmart.
• Jake Paul raises $14 million for body care brand W as more investors buy into creator products

  Jake Paul thinks he's got the dub with his new men's body care brand--and so do investors like Paris Hilton and Naomi Osaka, who just chipped in $14 million to help it grow.

  
• Jake Paul’s latest creator product is a skincare brand called W

  Jake Paul is expanding into skincare with a creator product called W, a lifestyle brand that is rolling out in Walmart stores.

  
• DIY creator Moriah Elizabeth is bringing a line of plush toys to Walmart

  Moriah Elizabeth, one of the top DIY creators on YouTube, is expanding her retail operation at Walmart thanks to a deal with Bonkers Toys.

  
• Top 5 Branded Videos of the Week: Want a successful sponsorship? Just build something cool.
• Top 5 Branded Videos of the Week: Mark Rober and Crunchlabs built the world’s smallest Nerf gun
• Ninjas are coming to the Ryan’s World brand (and a new Walmart toy line is coming with them)
• MrBeast’s Feastables brand launches Karl Jacobs gummies that are out of this world
• Unspeakable and Aphmau’s new brand has the juice
• Issa Rae’s media company teams up with Walmart to “support Black creators”
• MrBeast’s snack brand is moving beyond chocolate bars. Its cookies are now available at Walmart.
• MrBeast Burger’s first physical location broke the one-day record for the most burgers sold by a single store