Jimmy ‘MrBeast’ Donaldson is taking over the food industry, one treat at a time. Just days after he opened the first brick-and-mortar location for fast food restaurant MrBeast Burger, Donaldson announced a new product for his Feastables brand. The YouTube star’s take on cookies is now available at Walmart locations around the United States.
While Donaldson celebrated the launch of his brick-and-mortar burger joint, some of his keen-eyed fans figured out that he was about to launch a new food item. A picture posted to Twitter showed bags of candy loaded onto a pallet at a nondescript Walmart stockroom. It wasn’t clear exactly what was in the bags, and Donaldson himself stayed quiet for a few days.
As it turns out, the immensely popular YouTube star only delayed his announcement because he was waiting for the new Feastables snack to arrive at all Walmart locations in the U.S. The rollout was complete by September 16, when Donaldson returned to Twitter to introduce his cookies to the world.
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Our Feastables chocolate and Walmart exclusive cookies are now available in every Walmart across America!! GO TRY THEM AND TELL ME WHAT YOU THINK! pic.twitter.com/8N4DZCHpSK
— MrBeast (@MrBeast) September 16, 2022
Feastables, which Donaldson debuted in January 2022, combines delicious desserts with pronounceable ingredients. The health-conscious nature of the brand is partially inspired by its founder’s own experience with Crohn’s Disease. In order to make Feastables products safe for people on elimination diets, they are not made with common allergens. Both the chocolate bars that launched the Feastables brand and the new cookies are vegan and gluten-free.
The cookies have only been available at Walmart for a few days, but some keen-eyed MrBeast fans have already gotten their hands on the new confection. Based on the reviews we’ve seen so far, they’re pretty good — especially for a vegan cookie.
For now, the cookies are not available on the Feastables website. Presumably, they’ll make their way over there eventually, though I wouldn’t be surprised if they are featured in a big-budget MrBeast video first.
