Twitter

• Fullscreen’s Social Media Strategy To Shift From Promoting Shows To Highlighting Important Issues
• Creators Should Be Charging “Significantly More” For Brand Deals, ICG Survey Finds

  The minimum CPV for a brand mention should be 1.5 cents, while creators should expect no less than 5 cents for a full integration, according to the ICG.

  
• “Bug” In Vine Archive Website Could Have Exposed Email Addresses, Phone Numbers

  Vine said late Friday afternoon that a “bug” had affected an archive that was erected after Twitter shuttered the six-second video app in January.

  
• New Billboard Music Awards Category To Honor Most-Covered Artist On Musical.ly

  Popular lip-syncing app Musical.ly is teaming up with the Billboard Music Awards to celebrate the most-covered songs on the platform this year.

  
• Time Inc. To Launch ‘Sports Illustrated’ SVOD Service, Slew Of Social Video Brands
• Twitter Hypes Sports, News, Entertainment Initiatives At First-Ever NewFronts Presentation
• Bloomberg, Twitter Team Up For 24-Hour Digital News Network
• Submissions Now Open For 7th Annual Streamy Awards, Airing September 26
• After Twitter Lovefest, h3h3productions And Steve-O Link Up For Collab
• These Are Today’s Most Lucrative Platforms For Digital Creators (Report)
• Twitter Rolls Out Custom Applause Hearts For Brands On Periscope
• Amazon Snatches NFL’s ‘Thursday Night Football’ Streams From Twitter