Time Inc. To Launch ‘Sports Illustrated’ SVOD Service, Slew Of Social Video Brands

By 05/04/2017
Time Inc. To Launch ‘Sports Illustrated’ SVOD Service, Slew Of Social Video Brands

At its annual NewFront, storied publisher Time Inc. unveiled a new Sports Illustrated SVOD platform, a pact between Essence magazine and Twitter to stream a weekly talk show, and three all-new social video brands: beauty-themed The Pretty; ReMade, comprising DIY and home hack content; and The Barrel, about all things cocktails.

In 2017, Time — which has clocked more than one billion video views across all of its properties thus far — says it intends to produce more than 50,000 total videos, including 150 new and returning series, and 1,500 live programming hours.

The forthcoming, ad-supported Sports Illustrated Network will feature documentaries, sports analysts, fantasy sports shows, and more. Time also announced this morning the expansion of People Now, its digital celebrity interview show, with an additional half-hour edition airing weekday afternoons. And following the launch of personal finance-themed editorial brand called Coinage in February, Time has unveiled yet another brand called The Fix, which will cover a wide array of lifestyle topics.


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Time’s latest video initiatives arrive as the company announced its decision to remain independent amid reports that a sale was imminent.

Check out Time’s full NewFronts slate, courtesy of the company, right here:

  • American Anthems (from People and Southern Living): A new, unscripted series that celebrates the most moving stories from our nation’s heartland and brings them to life as brand new country songs, written and performed by some of country music’s biggest artists and songwriters. Grammy Award-winning Big Machine artist and Sugarland lead singer, Jennifer Nettles, serves as the series executive producer and will also be the subject of the first episode.
  • Dirty Laundry (from InStyle): Dirty Laundry is a weekly, tongue-in-cheek celebrity interview series, hosted by InStyle’s editor-in-chief Laura Brown. Currently streaming on PEN, the show is set in a laundromat and each episode documents a light-hearted, witty conversation about the personal significance of a specific article of clothing or accessory.
  • EW REUNITES (from Entertainment Weekly/PEN): The popular series is built on exclusive interviews with classic and beloved television and film casts including Who’s The Boss, Gilmore Girls, Twin Peaks, Thelma And Louise, and more. Each reunion special engages and amazes as former castmates come together to share memories, reminisce, and captivate us with their untold stories.
  • Family Portrait (from People): Family Portrait is a docuseries that explores the evolution of the modern American family and how our definition and understanding of it remains vibrantly in flux. Produced in partnership with Rainn Wilson‘s award-winning production company Soul Pancake, Family Portrait takes a close look at the family unit in today’s society.
  • Firsts (from TIME): Firsts is a sweeping portrait of women who broke barriers and reshaped the world for all of us. From sports to politics to business, from science to the arts, this groundbreaking multimedia project — featuring world-class photography, short-form documentary videos, and exclusive interviews — will bring to vivid life the journeys of these pioneers.
  • The Boss Lady Project (from Essence): In its new series, The Boss Lady Project, Essence will give young girls around the country a chance to live like their idols. From a Chicago native who longs to be an urban farmer to the Oakland teen who wants to be the next Misty Copeland, these young girls will spend a day with successful black women to find out what it really takes to be a boss.

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