Toys

• Toy wonders: 75% of kids ask their parents to buy something after seeing it in an ad on YouTube
• Ryan’s World is a lot bigger than one kid. Pocket.watch is putting the brand’s superhero in the spotlight.

  The latest Ryan's World partnership at Carl's Jr. / Hardee's is a showcase for the Red Titan character -- not Ryan Kaji himself.

  
• Addison Rae dolls are coming to a Walmart near you

  Addison Rae is becoming a doll. Bonkers Toys is bringing figures based off the TikTok star into Walmart stores in the U.S.

  
• Moonbug’s ‘Cocomelon’ Enters Toy Business, Says It’s Replenishing Stock Amid High Demand

  Moonbug-owned children’s YouTube giant Cocomelon has released its first line of toys in collaboration with consumer products leader Jazwares.

  
• Preschool-Aimed YouTube Goliath ‘Morphle’ Inks Global Toy Licensing Deal
• Children’s YouTube Phenom Stevin ‘Blippi’ John Launches Educational Toy Brand
• Hardee’s Enlists Ryan ToysReview To Relaunch Kid’s Meal Business After 8 Years
• Ryan ToysReview Vastly Expands Licensing Empire With 40 Global Deals
• Ryan ToysReview’s New Toy And Apparel Line Is Coming To Walmart On August 6
• How To Build And Engage A YouTube Community: 5 Tips Every Brand Can Learn From Toy And Entertainment Companies
• Pocket.Watch, With Partners Like Ryan ToysReview And Captain Sparklez, Strikes Deal To Make Toys
• This 4-Year-Old Has The Most-Viewed YouTube Channel In The World