Target

• Have you heard? Maya Higa’s TED Talk, Smosh’s first content chief, and MatPat’s NFL reveal.
• The ship has sailed: A TV show from Kazakhstan will portray romances between top TikTokers

  Alina Kim, whose Homm9k TikTok channel is huge in her native Kazakhstan, is starring in a drama series that will "ship" popular creators.

  
• On YouTube, brands are speaking softly in order to be heard

  The YouTube Works Awards show the ways brands are working with creators like Hallease and Anna Akana. ASMR is paying off too.

  
• Target Taps Jackie Aina, PrestonPlayz, Remi Ashten For Third Season Of Hit YouTube Series

  Target has tapped a slew of creators for the third season of its flagship influencer programming initiative, a YouTube series dubbed Let’s Target.

  
• Cassey Ho Launches Workout Equipment Collection At Target Stores Nationwide
• Amid Pandemic, Target Says It’s The First Mass Retailer To Launch Shoppable Instagram Posts
• Halloween Social Videos Amass Over 6.6 Billion Views in October Alone
• Target Hones YouTube Presence In Massively-Viewed Collabs With Michelle Phan, Emma Chamberlain
• YouTube And K-Pop Star Wengie Rolls Out ‘Whimsical’ Toy Brand To Walgreens
• Target Launches #TargetTalent – A Yearlong Influencer Initiative With Lauren Giraldo, Try Guys’ Ned Fulmer, And More
• Wengie To Launch ‘Whimsical’ Toy Line At Target Stores Nationwide
• “Commerce Is Coming To The NewFronts,” Says Wavemaker’s Content Head Noah Mallin