survey

• YouTube has more challengers than ever, but it’s just getting bigger
• Gen Alpha turns on the TV and heads to YouTube

  A U.K. survey of Generation Alpha has revealed YouTube as that cohort's most common destination on TV screens.

  
• Substack survey shows deep creator divides on the subject of generative AI

  Through a new survey, newsletter platform Substack found that its user base is divided regarding the subject of generative AI.

  
• VTubers are taking the U.S. by storm, and women are tuning in

  Big Games Machine's survey of U.S. YouTube users' preferences for gaming content revealed an interesting VTuber trend.

  
• It’s not just the kids. Half of American adults want to be influencers.
• YouTube prepares for holiday season with new features for shoppable videos
• YouTube leads Twitch in survey of teenage gaming habits
• Netflix may be losing approval during the writers’ strike, but the kids still love it
• In a survey of LGBTQ youth of color, TikTok emerges as most-trusted social platform
• An annual study of kids’ habits found that they average 107 minutes per day on TikTok
• 53% of Millennials have ordered from a restaurant after seeing it on TikTok
• The latest survey of American teens is here, and their favorite creator may surprise you