social shopping

• Creators are about to have a lot more Shopify items to sell on YouTube
• Social shopping firm Orca adds Patreon, Fullscreen vets to executive team

  Sarah Penna (formerly of Big Frame) and Khudor Annous (ex-Fullscreen) have taken roles at social shopping startup Orca.

  
• Orca taps ecommerce vets to forge new creator partnerships and grow TikTok Shop sales

  Social shopping startup Orca has announced two new exec hires: Chris Miller from Talkspace, and Haodong Yin from hit Chinese app Xiaohongshu.

  
• TikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue

  TikTok is increasing its commission on Shop transactions to 8% as it looks to push annual U.S. ecommerce revenue as high as $17.5 billion.

  
• Some TikTok users in the U.S. can now buy goods from China on a dedicated Shop tab
• Klarna is the latest company trying to bring social shopping to the Western world
• With FirstFinds, Hearst marries ecommerce to Reddit-style voting
• Twitter To Pilot Social Commerce Tools In First-Ever Stream With Walmart, Jason Derulo