social shopping

• Two-thirds of consumers go to TikTok Shop to discover new products and brands
• “Spontaneous shopping” is on the rise. Here’s why that’s good news for streaming platforms.

  Tubi's report on social commerce found that a significant number of consumers use second screens to engage in "spontaneous shopping".

  
• Whatnot announces a funding round north of $200 million for the second time this year

  Whatnot has achieved a valuation of $11.5 billion as it continues to occupy a prominent position in the creator economy.

  
• Ecommerce boom pushes ShopMy to $1.5 billion valuation as firm lands fresh funding

  ShopMy has announced a $70 million funding round that values the ecommerce firm and its billions of sales dollars at $1.5 billion.

  
• QVC will be on TikTok 24/7 with round-the-clock shoppable streams
• TikTok Live is projected to reach $77 billion in sales by 2027, but other shopping hubs want a piece
• Amazon shutters TikTok-style feed as it seeks new direction in ecommerce business
• TikTok wants to turn millions of Americans into paid shopping influencers
• The 2024 holiday shopping season is a pivotal moment for ecommerce. Black Friday will play a big role.
• Need a gift guide for the 2024 holiday season? Creators can make their own.
• Social shopping isn’t just popular with the youths–Millennials and Gen X are digging it, too
• Creators are about to have a lot more Shopify items to sell on YouTube