Soccer

• Sidemen raise £2.4 million, break YouTube viewership records with 2023 charity match
• As Premier League season kicks off, Dude Perfect takes minority stake in Burnley F.C.

  Dude Perfect are investing in the Premier League by taking a minority stake (alongside NFL legend J.J. Watt) in the English club Burnley F.C.

  
• TikTok kicks off FIFA partnership ahead of 2023 Women’s World Cup

  The 2023 FIFA Women's World Cup will be live on TikTok with highlights, analysis, and player stories located on a central hub.

  
• The Sidemen have sold 62,000 tickets for “an incredible event that will go down in YouTube history”

  The 2023 Sidemen Charity Match will feature a soccer game at a sold-out London Stadium in September. MrBeast will be among the participants.

  
• The streamer-led Kings League drew 90,000 fans. Now the Queens are taking the pitch.
• Creators like Deestroying and Jesser are part of YouTube’s starting eleven for the 2022 World Cup
• Stream team: For the World Cup, Spain’s coach heads to Twitch
• A member of the Sidemen is getting a trial with a professional soccer club
• There’s now a soccer club in England sponsored by the Sidemen
• The latest Sidemen soccer match raised over £1 million for charity and drew 2.6 million concurrent viewers
• Lilly Singh Unveiled As Co-Owner Of Pro Women’s Soccer Team Coming To Los Angeles
• Whistle Inks Multi-Year Deal With U.K.-Based Soccer Content Company ‘OTRO’