Soccer

• 700,000 live viewers tune in as YouTube groups AMP, Beta Squad hold charity soccer match
• Soccer media brand Footballco is coming to America with several key hires

  Footballco, a soccer media company that operates popular channels like Goal, has expanded its U.S. operations with several key hires.

  
• Ninja is hosting a “Happy Hour” to determine which soccer team he should support

  Camarena Tequila is the brand sponsor for 'Happy Hour,' a series that will follow Tyler 'Ninja' Blevins as he chooses a soccer team.

  
• Sidemen raise £2.4 million, break YouTube viewership records with 2023 charity match

  The 2023 Sidemen Charity Match raised $2.4 million for charity and drew more than 2.5 million viewers for its creator soccer action.

  
• As Premier League season kicks off, Dude Perfect takes minority stake in Burnley F.C.
• TikTok kicks off FIFA partnership ahead of 2023 Women’s World Cup
• The Sidemen have sold 62,000 tickets for “an incredible event that will go down in YouTube history”
• The streamer-led Kings League drew 90,000 fans. Now the Queens are taking the pitch.
• Creators like Deestroying and Jesser are part of YouTube’s starting eleven for the 2022 World Cup
• Stream team: For the World Cup, Spain’s coach heads to Twitch
• A member of the Sidemen is getting a trial with a professional soccer club
• There’s now a soccer club in England sponsored by the Sidemen