Tyler Blevins is hosting a Happy Hour filled with tequila and footy. The gamer known as Ninja is the host of a new series that will follow him as he chooses a soccer team to support.
Blevins will host Happy Hour on his official Twitch channel, where he reaches more than 18 million followers. In each episode, the streaming star and his guests will enjoy beverages provided by official sponsor Camarena Tequila. As they imbibe, they’ll play EA FC 24 and talk soccer. The guests — including Argentina legend Sergio Agüero and EA FC streamer AA9skillz — will try to convince Blevins to support their favorite teams.
Happy Hour is the latest production to come out of the Ninja Labs initiative, which Blevins launched after taking a C-level role at gaming and entertainment firm GameSquare. The first product to come out of Ninja Labs was a gamified fitness platform called Vivior 4SIGHT.
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With his latest Ninja Labs joint, Belvins is latching onto the football fever that has helped creators like Celine Dept claim billions of views. “Incredibly hyped to be partnering with the amazing folks at Camarena Tequila on our Happy Hour series,” Blevins said in a statement. “We’re giving fans a new way to experience the world of soccer with a ton of action and some of the biggest names on the scene. Fans should be sure to tune in, cause we have epic prizes up for grabs too.”
The launch of Happy Hour comes at the end of a big week for GameSquare. As TwitchCon 2023 went down in Las Vegas, GameSquare announced its acquisition of prominent gaming brand FaZe Clan. The deal is expected to close during the fourth quarter of 2023. Perhaps Blevins will pick favorite soccer team by then, but he may need a little more time (and a few more tequila cocktails) before he makes his decision.
