Red Bull

• Introducing the YouTube Original Channels Viral Video Chart
• Machinima Taps Ex-Red Bull Exec to Bring In More Male Viewers

  Machinima has announced that Red Bull's Kevin Doohan will be their new Director of Marketing, a move aimed at the coveted 18-34 demographic.

  
• YouTube Launches More Original Sports Channels

  Bleacher Report, TheNOC, KickTV join Tony Hawk, Red Bull and more extreme sports networks as part of YouTube's new original sports channels.

  
• MTV’s ‘Skins’ Still Has Red Bull At Least

  With nine advertisers pulling out of the racy new scripted comedy 'Skins' on MTV, Red Bull still hangs on to the hit show.

  
• Red Bull Contest Winner 'Pushing Twilight' Tests Hidden Desires