There comes a point when all the chatter around a new series, even if it’s on MTV, will in fact drive me to check out what all the hype is about. So when MTV’s racy new scripted teen comedy Skins was dropping advertisers like flies—nine in all so far, including Taco Bell, GM, H&R Block, Wrigley and now even Proactiv.
The Hollywood Reporter has been all over the Madison Avenue backlash over the new series, an adaptation of the British series about the secret lives of teenagers, which has its fair share of drug use and casual sex. Even the Parents Television Council has called it the “most dangerous show for teens,” which I don’t know about you, but just seems to drive more teens to watch it. Wasn’t KISS slapped with the same label back in the 70’s?
The full episodes of the hour long series are available for free on MTV.com with the first one notching over 550,000 views so far. There are a number of places for ad spots in the episode, though a 30-second pre-roll spot from Red Bull was all we could find.
UPDATE: The full episodes have been pulled offline apparently, with only the ‘webisodes’ remaining up. (Oddly, they are somewhat addictive.)