According to a new report from Fullscreen and social analytics firm Shareablee, Gen Z and millennials users tend to trust digital influencers' branded content judgment.
millennials
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38% Of Gen Z And Millennials Trust Digital Influencers, Says Fullscreen Study
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Fullscreen Launches TBH, A Millennial Research Service For Advertisers
Insights are gained via polls, discussions, journal entries, and participants are incentivized to share their thoughts via a point system whereby they can earn gift cards and autographed Fullscreen merchandise.
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Vice Media To Launch Sub-Saharan African Operation In 2018
Vice Media has partnered with Econet, an African telecom company, to launch Kwese Vice, a new content operation with headquarters in Johannesburg.
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