microinfluencers

• YouTube’s Hype machine has made it to the United States
• Viral Nation’s new analytics platform helps brands unlock “the future of the creator economy”

  Viral Nation is streamlining relations between brands and its creator roster by launching an analytics platform called CreatorOS.

  
• On TikTok, sponsored post engagement rates are outpacing YouTube and Instagram

  Data compiled by influencer marketing company CreatorIQ shows that TikTok is driving higher engagement rates than YouTube and Instagram.

  
• A new platform for YouTube sponsorships will serve “the middle class of creators”

  StreamElements is building on the $4 million of brand money it pays out per month by adding YouTube sponsorships to its Mercury platform.

  
• The Biden Administration’s latest TikTok venture is part of a “six-figure” influencer marketing campaign
• Here’s How Much Money Creators Can Make Via Amazon’s Influencer Program (Report)