Metrics

• Spotify’s podcast “plays” are a new metric for a booming industry
• YouTube is making Shorts views go up

  YouTube is changing how it counts Shorts views so that its vertical videos can offer similar metrics to TikTok and Instagram.

  
• Views, views, views: Instagram standardizes its metrics to promote a multiformat approach

  Adam Mosseri helped Instagram roll out a change to its metrics that will make "views" the standard unit of measurement across formats.

  
• Should you license your old YouTube uploads? Here’s how your current analytics can help you decide.

  More and more, we are being approached to sell and/or license our video libraries or are asked by our clients if they should do the same due to the increasing presence of companies like Jellysmack, Spotter, and others looking to license or acquire content libraries on YouTube. To evaluate these deals, it is important to be able to forecast the future monthly revenue of these libraries.

  
• The Programming Strategies That Shape The World’s Biggest YouTube Channels
• Facebook Unveils Free Tool Enabling Creators To Test Video Post Performance Before Publishing
• YouTube Tweaked Its Algorithm To Promote “Quality Family Content.” That Change Decimated Kid-Friendly Creators’ View Counts.
• Insights: Will We Still Like Instagram If We Don’t Know Who Likes What?
• Insights: Doing A Better Job Counting What Counts In Social Media
• The Taxonomy Of YouTube Videos (And How You Can Develop Original Content That Works)
• Instagram Is Testing ‘Creator Accounts’ That Are Specifically Tailored For Influencers
• Should YouTube Change Its Algorithm To Promote Library Content And Avoid Creator Burnout?