Maybelline

• Have you heard? PlaqueBoyMax vies for the dance track of the year while Pepsi MAX spreads holiday cheer.
• Summer Mckeen Unveils Third Product Collab In 2 Months — This Time With Billabong

  For lifestyle vlogger Summer Mckeen, this summer is the season of brand collaborations. Following product collaborations with indie beauty brand Nudestix (in May) and mass retailer Maybelline (earlier this month), the 20-year-old creator -- who also headlines a reality series on Snapchat titled Endless Summer -- is teaming with the surf-inspired Billabong brand on an apparel collection.

  
• Summer McKeen’s Maybelline Lip Gloss Collab Drops At Walmart

  After partnering with indie beauty upstart Nudestix, YouTube and Snapchat star Summer McKeen is joining forces with mass cosmetics brand Maybelline on a limited edition lip gloss collection collaboration. 

  
• NikkieTutorials Partners With Maybelline On YouTube Series, Instagram Contest

  Titled 'I Make Up Like This' and premiering in October, the series is said to be inspired by De Jager’s massively viral 'The Power Of Makeup!' video.

  
• YouTube Star Manny Mua The First Male Star Of A Maybelline Makeup Campaign
• At VidCon, YouTube Sets Up Dates Between Its Stars And Brands
• Maybelline-Branded Web Series ‘Vanity’ Arrives On StyleHaul YouTube Channel
• StyleHaul, Maybelline, Canvas Team Up For Scripted Series
• Live Runway Models Are Taking Over YouTube
• 'The Broadroom' High on Kibitzing, Little Plot