For lifestyle vlogger Summer Mckeen, this summer is the season of brand collaborations.
Following product launches with indie beauty brand Nudestix (in May) and mass retailer Maybelline (earlier this month), the 20-year-old creator — who also headlines a reality series on Snapchat titled Endless Summer — is teaming with the surf-inspired Billabong brand on an apparel collection.
The Billabong x Summer Mckeen outing comprises nine pieces — including T-shirts, tank tops, and sweatshirts — which are available now in Buckle and Billabong stores across the U.S. and Canada, as well as online. The items boast retro-inspired graphics, rainbow gradients, and are loosely inspired by the ’90s, per Billabong. The collection ranges in price from $30 for an ‘Always Rainbows’-emblazoned tee to $240 for a wetsuit.
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“When Billabong asked me to work with them, I couldn’t contain my joy. Memories of 10-year-old me flashed through my mind of the little girl who dreamed of living in California and becoming a surfer girl,” Mckeen, who counts 4 million fans across all of her social platforms, and who also appeared in the Brat scripted series Afterschooled, said in a statement. “Billabong has been a brand I have always worn and is now the brand that has officially made my dreams come true.”
You can check out a video in which Mckeen showcases the new collab below. Additionally, Billabong is hosting a contest whereby one lucky winner will receive a custom surfboard and a $250 gift card. Entries are available here.
