kantar

• Snapchat studies Chat ads as culture moves “from public feeds into personal conversations”
• On YouTube, brands are speaking softly in order to be heard

  The YouTube Works Awards show the ways brands are working with creators like Hallease and Anna Akana. ASMR is paying off too.

  
• YouTube looks to snag more TV dollars as CEO Susan Wojcicki says her company “is the mainstream”

  During its annual Brandcast, which was held adjacent to TV upfronts, YouTube hyped MrBeast and other creators who can "tell a good story"