hearst magazines digital media

• Hearst Hires Tribeca Shortlist, Vice Veteran As Its New Director Of Original Programming
• Musical.ly Rolls Out Key App Updates In Bid To Expand Beyond Teen Base

  Updates include a new ‘similar Musical.lys’ section, as well as the ability to utilize six-second videos in lieu of profile photos.

  
• Musical.ly Unveils First Slate Of Original Shows From ‘Seventeen’, E!, And MTV

  Programming will also invite Musical.ly users -- or ‘Musers’ -- to create their own reaction clips using specially designated hashtags and prompts.

  
• Hearst Announces America Ferrera Docu-Series, Content Pact With Musical.ly

  Hearst's 'Seventeen' will premiere an original video series about beauty and fashion this summer on popular lip sync app Musical.ly.