ftc

• Instagram Influencer Marketing Will Be $2.4 Billion Industry By 2019 (Study)
• Gaming Giant EA Outlines New Disclosure Guidelines For Content Creators

  Creators must include an audio message or clearly visible watermark at the start of any branded clips denoting that they’ve been supported or sponsored.

  
• 3 Common Misconceptions Around The FTC Guidelines, Online Video, And Disclosing Branded Content

  The FTC guidelines for disclosing branded content online can be confusing and cumbersome. Here are some misconceptions and how you can protect yourself.

  
• Warner Bros. Settles With FTC After Failing To Fully Disclose Sponsored Videos With PewDiePie, Others

  The company paid influencers, including PewDiePie, thousands of dollars to promote a video game without properly disclosing that it had done so.

  
• Machinima Settles FTC Charges Of Deceptive Xbox Products Promotion With YouTube Influencers
• US Senator Sends Letter To Google Addressing YouTube Kids App Concerns
• Child Advocacy Groups Cite Inappropriate Videos On YouTube Kids App
• Children’s Advocacy Groups Up In Arms Over YouTube Kids App
• Here’s The FTC’s Stance On Game Companies Paying YouTubers
• Report: Microsoft Paid $3 CPM For Positive Xbox One YouTube Reviews