Twitter is testing ads in its seven-month-old Fleets product, which is akin to the Stories format first popularized by Snapchat.
fleets
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Twitter Axes Fleets, Making More Room For Clubhouse Copycat Spaces
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Twitter Testing Fullscreen, Vertical Ads Within Its Stories-Like ‘Fleets’ Feature
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Twitter Launches Stories-Like ‘Fleets’ Feature, With ‘Audio Spaces’ Soon To Follow
Twitter is rolling out today a cleverly-christened feature that marks its take on the disappearing Stories format, first popularized by Snapchat. Fleets, which are Stories-like posts that only last for 24 hours, will be available to all users globally on iOS and Android in coming days.
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