Rihanna is getting inventive with the TikTok strategy for her massively popular Fenty Beauty makeup brand. In conceiving Fenty's TikTok presence, the songstress is taking a cue from The Hype House -- a Los Angeles-based creator collective comprising some of the platform’s top stars who live under the same roof and frequently churn out content in collaboration with one another.
fenty beauty
- Rihanna’s ‘Fenty Beauty House’ Temporarily Shutters As Coronavirus Precaution
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Rihanna Launches TikTok Collab House For Her Fenty Beauty Brand
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Rihanna Tries Her Hand At Being A Beauty Vlogger In New YouTube Series
While YouTube is home to a flourishing -- though at times controversial -- community of beauty creators, the opportunities for entrepreneurs who use the platform as a promotional vehicle for their own brands are seemingly unfathomable.
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