feastables

• MrBeast hires VC vet to lead the company now known as Beast Industries
• Top 5 Branded Videos of the Week: MrBeast goes 1-2. Also, smoking is awesome?

  MrBeast took the top two spots in our Weekly Brand Report, while Kurzgesagt continued to impress with a sponsored video about smoking.

  
• MrBeast Chicken? Jimmy Donaldson brings “MrBeast Box” to fast food chain Zaxby’s.

  Jimmy Donaldson has debuted the "MrBeast Box" at the chicken fast food chain Zaxby's, with Feastables branding included.

  
• Here are the influencer marketing trends that could define YouTube in 2024

  Creator products, "creators as creative," new sponsor types, and blitz-style campaigns were four influencer marketing trends from 2023.

  
• MrBeast’s Feastables brand may need to rename Deez Nutz due to legal dispute
• Top 5 Branded Videos of the Week: Want a successful sponsorship? Just build something cool.
• Around the World: Beastmania in the UK, big names on TikTok, and the most internet-obsessed country
• Feastables are now on shelves in every 7-11 and Speedway
• MrBeast’s Feastables brand launches Karl Jacobs gummies that are out of this world
• MrBeast wants his fans to taste Deez Nutz
• MrBeast reportedly wants a $150 million investment in his businesses. Will he get it?
• MrBeast and Corpse Husband have teamed up to launch the latest Feastables chocolate bar