creator products

• Lowe’s wants creators to put their next products on its shelves
• The Drive Agency is building “diversified, creator-led companies” led by forward-thinking founders

  Patrick Zielinksi and Leila Marsh are C-level execs at The Drive Agency, a year-old talent management firm centered on creator businesses.

  
• A new platform is moving creators from paid posts to the cap table

  OWM is a new platform that pairs startup founders with creators who are interesting in making deals in exchange for equity.

  
• After 42% year-over-year sales decline, is PRIME out of its prime?

  Prime Hydration sales have reportedly fallen off. Is their still time for Logan Paul and KSI to save their beverage brand?

  
• Quackity’s back, and says he’s invented an app to let streamers speak “any” language
• Marques Brownlee’s first app isn’t getting a warm welcome
• Serena Williams’ venture fund leads €1.4 million funding round for creator business builder KLIQ
• Rebecca Zamolo’s free family event will celebrate the launch of her hot chocolate brand
• Here’s how an upstart incubator is combining creator products with its in-house brands