Creator Product

• No, Kai Cenat isn’t quitting his streamer gig — but he is launching a new clothing brand
• As creators disrupt the skincare business, MoistCr1TiKaL’s cheeky soap brand is cleaning up

  Cheeky, a soap brand led by creator Charlie "MoistCr1TiKaL" White, is selling thousands of bars through direct sales to fans.

  
• Jake Paul’s latest creator product is a skincare brand called W

  Jake Paul is expanding into skincare with a creator product called W, a lifestyle brand that is rolling out in Walmart stores.

  
• Strange things are afoot at the Circle K: Danny Duncan gets c-store distribution for his energy shots

  Danny Duncan has partnered with Circle K to get his Matador Energy shots into more than 7,000 convenience stores in the United States.

  
• Mark Rober’s Crunchlabs brings STEM to kids. A new “Hack Pack” does the same for adults.
• Ninja hops on creator food and drink bandwagon with “a premium cashew milk called Nutcase”
• TikToker Frankie LaPenna shows off the “junk in his trunk” as he joins underwear brand Shinesty
• On The Podcast: Gamers and Bidets