Add Tyler Blevins to the list of creators who are developing sweet treats with better-for-you ingredients. The streamer known as Ninja is adding to that trend by teaming up with a plant-based beverage brand called Nutcase Milk.
Blevins hasn’t officially announced his partnership with Nutcase, but he discussed the brand on his stream and followed up with a post on X. “I’m cooking up something, I’ve been a part of something, I’ve been brought on to something, I’m really excited about it,” Blevins said. He described Nutcase as a “premium cashew milk” product featuring natural sweeteners, protein, and a “delicious” taste.
This is not my official announcement yet, but since I leaked it on stream yesterday… I guess I can say I’ve been working on a little something with an amazing team @NutcaseMilk! I’m sure a ton of you will have questions, more to come soon when I can actually talk more about it!!… pic.twitter.com/TXXbaSEUZv
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— Ninja (@Ninja) February 15, 2024
In his tweet, Blevins links to the Nutcase website, where visitors are prompted to preorder the upcoming beverage. The official Nutcase Milk profile on LinkedIn shows that the company was inaugurated last year and employs between two and ten workers.
Blevins’ pact with Nutcase will be the latest in a long line of brand partnerships. Since breaking out with Fortnite streams on Twitch, Ninja has bagged numerous endorsement deals and launched merch lines for his fans. His Ninja Labs venture, established under the umbrella of entertainment company GameSquare, has led him to forward-thinking partnerships with tech brands and sponsorships on his original content.
As he expands his reach to the food and drink sector, Blevins seems to be using the same playbook as influencers like MrBeast, Ryan Trahan, Logan Paul, and KSI. With their forays into the world of “consumables,” those creator-entrepreneurs have combined delectable flavors with natural ingredients to create products that fit into an active lifestyle. Nutcase checks all of those boxes — let’s hope that Ninja’s association doesn’t create confusion with the same-named, almond milk-loving kitchenware brand.
