On his official TikTok account, Frankie LaPenna tells his 8.5 million followers that he’s “built different.” That description — a reference to LaPenna’s well-endowed backside — has led him to his latest career choice. LaPenna has signed on as the Chief Asset Officer (get it?) at irreverent underwear brand Shinesty.
As Chief Asset Officer, LaPenna will oversee product testing, print development, and creative. In a press release, Shinesty CEO Chris White described the TikToker’s left cheek and right cheek as the two assets that make him suitable for this newly-created position.
LaPenna has wasted no time shilling for his new brand partner. On TikTok, he gave a ringing endorsement to Shinesty’s proprietary Ball Hammock Pouch Underwear, which provides the support and comfort LaPenna needs to keep his cake under control.
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@frankielapenna Yep, i’m officially the new Chief Asset Officer at @Shinesty. For my first order of business, I designed some undies that can finally withstand this ham! Get yourself these revolutionary undies NOW before it’s too late. #underwear #comfortable #ballhammocks #CAO #builtdifferent #shinesty #shinestythreads #cake #america #fyp ♬ Chief Asset Officer – Frankie LaPenna
“Ever since I can remember, my inseams have been on life support when it comes to containing this ham,” LaPenna said in a statement. “Now I know my money maker is safe, protected in a luxury fabric and supportive pouch.”
In his four-year career as a short-form content creator, LaPenna has shown that he’s capable of much more than just rump-related double entendres. He has gotten more than 131 million views in a single week by attempting risky stunts and utilizing green screens in innovative ways. Sometimes, his rear end is the only thing that can protect him.
LaPenna’s work as Chief Asset Officer is already producing results. On the Shinesty website, visitors can now order from a new Ball Hammock Pouch Underwear line designed by LaPenna. You can browse the collection here — just try not to get distracted by all that junk in the trunk.
