creator marketplace

• TikTok Testing Tip Jars On Select User Profiles
• Snapchat Unveils New ‘Spotlight Challenges’, Touting $25,000 Max Prize Pools

  Snapchat has unveiled today new financial incentives for creators on its Spotlight platform, on top of the millions of dollars it hands out each month to creators of TikTok-like short-form video.

  
• Snapchat’s New ‘Creator Marketplace’ Will Pair Marketers With Creators To Collaborate On Ads

  At its NewFront presentation today, Snapchat unveiled a new venture called Creator Marketplace, which will enable marketers to connect with Lens creators (and eventually Snap Stars, or Snapchatters who tout verified accounts) to collaborate on ads.