A new monetization stream could be coming to TikTok.
The micro-video platform is testing an always-on Tipping tool with select creators, Techcrunch reports, adding to the existing ability to tip users during TikTok live streams.
Creators can apply to be a part of the test in their account settings — if they have at least 100,000 followers, and their accounts are in good standing. Once approved, a Tip button will appear in users’ profiles, through which they can receive payments from fans directly. For the time being, TikTok isn’t taking a cut of any Tip money.
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In addition to Tips, TikTok’s other monetization channels include a $1 billion multi-year creator fund launched in Aug. 2020, and a Creator Marketplace, which helps orchestrate brand deals. Moreover, TikTok’s not the only platform to launch a Tip Jar in recent months. Twitter unveiled a comparable feature — which is only available to select creators, journalists, and nonprofits — in May.
TikTok is rolling out a Tips feature to some creators
— Matt Navarra (@MattNavarra) October 27, 2021